Research

PRIMARY RESEARCH 

• surveys

• in-depth interviews

• embedded observation

 

 

STRATEGY – clients often need an outsider's view on what's really going on in their environments. We engage the existing research and discourse to add insight and understanding of competitive, regulatory/policy and public trending and influences.

 

• complex systems analysis in organizational/media/social contexts

• stakeholder engagement

• comprehensive community engagement

• media and discourse analysis

 

 

COMMUNICATION – strategic positioning requires interpreting signals in the environment that go much further than simply spinning key messages: effective communication closes the circle by helping clients engage their communities with fidelity, honesty and integrity.

 

• training/mentoring of senior communications staff

• media theory/training for senior practitioners and managers

• executive- and senior-level editorial services/consulting